AskSpotClient
Mamabrum
Industry
Children’s & outdoor e-commerce
Scale
20+ European online stores · 20 support languages
Channels
Mamabrum.eu, Mamabrum.de, Mamabrum.fr + others · RedCart, IdoSell
Implementation results
Key results
One multilingual AI assistant across every Mamabrum store — measurable effects on every market.
30%
fewer customer service inquiries
20
languages handled consistently by the AI
20+
European online stores
1
team behind support on every market and language
Challenge
20+ stores, 20 languages, one support team
Mamabrum sells children’s and outdoor products across more than 20 European online stores — including Mamabrum.eu, Mamabrum.de and Mamabrum.fr — and serves customers in 20 languages. As the business grew, supporting every market consistently became increasingly demanding.
A large share of inquiries concerned product fit — matching items to a child’s age and specific features — plus order-related questions. The company needed a way to scale support without expanding the service team.
What made scaling hard
- High volume of product and order-related inquiries
- The complexity of supporting customers in 20 languages
- Consistent answers across 20+ stores at once
- Scaling support without adding service staff
Solution
One multilingual AI assistant for every store
AskSpot handles customer conversations in 20 languages across platforms — from product advisory to order questions — integrated with Mamabrum’s e-commerce systems in a plug-and-play model.
Step 01
Multilingual AI Chat on the stores
The chat detects the customer’s language and runs the conversation as if the store were local — a customer writing in German gets an answer in German, from the same team.
- Product fit questions — matching items to a child’s age and specific features
- Order-related inquiries
- General customer support questions
- Real-time advisory assistance
- Automatic language detection and consistent answers on every market
Step 02
Integration with RedCart and IdoSell
AskSpot was integrated with Mamabrum’s e-commerce systems using a plug-and-play deployment model — fast and without disrupting existing operational processes.
- Plug-and-play deployment model
- Fully operational within a few days
- No disruption to existing processes
- Consistent behaviour across all 20+ Mamabrum stores
Results
Fewer inquiries, consistent support on every market
The gains applied across every store and language at once — without growing the support team.
−30%
Customer service inquiries
The AI took over routine product and order questions — inquiries reaching the team dropped by 30%, and resolution times got faster.
20 langs
One support standard
A customer writes in German — the AI answers in German. A consistent support experience in each of the 20 languages, on every market.
1 team
Scale without extra headcount
Automating repetitive queries let consultants focus on complex cases — and grow international sales without proportional growth in the support team.
Why it worked
Scalable multilingual infrastructure
The AI supports 20 languages consistently, enabling international sales growth without proportional growth in the customer service team.
Product advisory precision
AskSpot helps customers choose products matched to a child’s age and specific features — from prams to outdoor gear.
Rapid plug-and-play deployment
The RedCart and IdoSell integration was quick and seamless — fully operational within days, with minimal impact on day-to-day operations.
MAMABRUM
“AskSpot lets us serve customers in every market consistently, in their own language, without growing the team behind it. It quickly became part of how we run support across all our stores.”